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Tsogo Sun Amashova puts road safety first this transport month

Tsogo Sun Amashova puts road safety first this transport month

With October being Transport month it’s a great time for South Africans to take stock of the dangerous situation of our roads and how it can be improved. The Tsogo Sun Amashova Durban Classic, which will soon take place on 21 October, has two worthwhile initiatives that create awareness around road safety specifically for cyclists and pedestrians.

Transport Month serves to showcase South Africa’s aviation, maritime, public transport and road network as well as advancing road safety awareness and awareness around the sector’s economic benefits. This year’s theme is ‘Together we move South Africa forward’. Amashova Race Director, Annie Batchelder says, “The amount of people who die on our roads every year is unacceptably high. As we are a road race and our participants are active users of the road network especially in the build-up to race day, we feel that it’s our responsibility to play a part in educating people about the rules of the road for everyone’s benefit.”

From 1st September, Tsogo Sun Amashova partnered with Cycle Lab and AVIS to provide a safe and structured training initiative to finish a week before the race on 14 October. The training rides are aimed at beginner and intermediate riders with distances between 30 and 70km being covered per ride. Cyclists are followed by dedicated safety vehicles and speeds are set at a safe pace. Cycle Lab Marketing Manager, Sean Badenhorst says the initiative has helped cyclists improve their times and prepare for the race safely. “We are happy to report that there have been no safety incidents since the training sessions started and because of the measures we have taken to keep our riders as safe as possible on the roads while training we have seen a significant increase in the number of riders attending these sessions. To celebrate the success of these sessions we intend on doing a final ride on the Saturday before the race that will include a slightly more social route with a coffee stop at one of the Tsogo Sun hotels,” he states.

According to Arrive Alive, road crash fatality data reveals that approximately 25 to 40% of road deaths in South Africa are pedestrians. Last year, in a bid to create awareness about road safety amongst the youth who routinely use the roads, the Amashova launched its third Safety Bike Parks to schools situated along the race route. The initiative, which reinforces the Department of Education’s and Transport’s Safer Schools and Safer Roads campaign, aims to teach children to become safe road users and to understand the general road rules. Approximately 600 children at eThembeni School, one of the three school beneficiaries, have been exposed to the safety bike park at their school on a rotational basis and besides teaching them to be ambassadors about road safety, the children are also learning to appreciate the sport as a way to combat the social ills present in many townships.

Thornville Primary School Headmaster, Ranesh Chowthee says, “Our Tsogo Sun Amashova sponsored Bike Park has engendered enormous interest amongst our learners and we are very hopeful that with the passage of time the programme will yield the desired result and cycling will become an important component of the school’s sports programme. Furthermore, it has created opportunities for learners’ personal growth and safety and thus has significantly enhanced the quality of holistic education that we strive to offer. We are extremely grateful to the Amashova team for their generosity which has become a legacy!”

The Tsogo Sun Amashova also actively promotes road safety through their association with organisations such as Pedal Power and their ‘Stay Wider of the Rider’ campaign. Batchelder concludes, “All these initiatives go a long way in teaching people about the rules of using our roads. They are there for a reason and we encourage everyone, whether a motorist, cyclist or pedestrian, to put theirs and others’ safety first so we can have safer roads for us and future generations to enjoy.”

For more information on the Tsogo Sun Amashova, please visit Although online entries have closed, late entries are still available during the following times and dates where number collection is happening:

Venue: Southern Sun Elangeni and Maharani Hotel

Thursday 18 October – 13h00 to 18h00

Friday 19 October – 09h00 to 18h00

Saturday 20 October – 09h00 to 16h00


Late entries will not be seeded.



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