Lisa Raleigh announced as Power Footwear’s new brand ambassador
This exciting new relationship with the brand will be celebrated through a series of in-store activations at Shoe City stores nationwide where Power footwear is stocked. Lisa will also meet consumers as she showcases her latest fitness management program, Rebounding.
“Lisa is a great match for Power as she brings her unique brand of integrity and drive to the table as an active voice of the targeted consumers,” says Swastika Juggernath, Bata South Africa Marketing Manager. “As one of South Africa’s leading wellness and fitness influencers, we are confident that this will drive engagement and interest into Shoe City stores countrywide. Her authentic and talented persona is everything that today’s female consumer is looking to be – we are thrilled to see what heights Lisa will take the Power brand to,” added Juggernath.
Lisa will first appear in the brands campaign promoting the It’s your Move footwear range which is all about flexibility and adapting to the natural motion of your foot. Together with her fitness program Rebounding, Lisa will Rebound with Power showcasing how you can get fit with freedom and flexibility. This campaign will feature in-store, online and via print and social media.
Rebounding brings a fun and unique twist to conventional cardiovascular exercises, as it involves jumping on a mini trampoline combined with jumping jacks, twisting, running in place, bouncing on one leg at a time, and dancing. In addition, Rebounding is very low impact and allows you to do jumping and aerobic exercises for much longer intervals than you could on solid ground without tiring out or creating harmful oxidative and adrenal stress.
“I am looking forward to my new partnership with Power Footwear,” says Lisa Raleigh. “There is always a sense of excitement when working with a new brand and I am confident that my ethos and what I represent will draw attention to Power and engage new brand believers and enthusiasts!” Raleigh further commented that she is excited to engage with fans at her upcoming appearance in store at Shoe City- Gateway in Umhlanga, Durban on the 6th October 2018.
Durban Get It Magazine Nobember 2018Kajal Maharaj : Soapie Star