Kids stuff

Prima Toys is looking for Very Serious Toy Heroes

Prima Toys is looking for Very Serious Toy Heroes

Do you think you have the super power and super personality to be @PrimaToys next Very Serious Toy Hero? Prima Toys is on the search for Very Serious Super Heroes to review awesome toys and help kids make the right choice.

The leading toy importer and distributor is looking for children aged between 5 and 13, who love to be in front of the camera and who love toys! The process is simple. All contestants need to sign up to become a Very Serious Toy Hero and stand a chance to be chosen to be a part of the Prima Toys family and join the select, lucky few who will review some of the coolest and latest toys.

User-generated content is what many children and their parents rely on for honest information and authentic opinion. In this vein, Prima Toys would like to share reviews from their Very Serious Toy Heroes with their growing social media and online followers.

Chiquita Patrizi, spokesperson for Prima Toys explains the reasoning behind the campaign: “Social media is constantly evolving and we have to maintain a presence to stay relevant and competitive. We have always tried to be forerunners in all marketing efforts, making sure that we are first-to-market in all trends. It is time for us to now take it up a notch once more.”

Social media is becoming more visual and it is estimated that by 2020, 75% of all content on social media will be video. In an effort to be on trend, Prima Toys aims to be the first toy distributor in Southern Africa to explore this growing phenomenon.

“We want to generate more local content, get more of our fans involved and keep reaching them in ways that are relevant, on trend and age-appropriate. We are very excited to be launching the Very Serious Toy Hero campaign as I’m sure we will discover the many toy gurus out there,” says Patrizi.


How it works

Calling all kids and parents – sign up to become a “toy hero”. Click to fill in the form, upload a short video telling us about your favourite cartoon character and we could be sending you a box filled with awesome goodies!

Five “toy heroes” will be chosen each month and different products will be sent to each one based on their age, gender and toy preferences.

Participants will submit their videos on a submissions page. The video will them be posted to the Prima Toys YouTube Page, from where it can be viewed, liked and shared.

Terms and conditions will apply to participants and their parents/guardians.

The entry page contains a link to guidelines and tips on creating the best possible video.

Sign up here:

For more information go to or



Durban Get It Magazine Nobember 2018

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