Beauty & Fashion

Undeniably denim

Undeniably denim

Whether it’s keeping it casual in your favourite jeans, or a night out with the girls in something off-the-shoulder and your favourite go-to stilettos, denim is always a versatile choice.

Got to have those denim blues

Forever denim

There’s no denying it, paired with the right shirt and shoes it is easy to go from day to night in the right pair of jeans. Throw on an easy top or a comfy knit and you’re good to go for weekend gear.

Denim has come and never ever gone. It takes us from season to season with a colourful trench and heels or paired with a blazer jacket and tailored or ruffled white shirt… whatever the weather or the occasion, you simply can’t go wrong.

As fashion continually evolves, denim is like a true and trusted friend that everyone, fashion forward or not, can bank on. It’s unarguably the most essential component of any wardrobe collection, regardless of one’s age, gender or style. Why? Because denim is forever.

Still, fashion is fleeting. Even denim is subject to fashion’s current moods. With that in mind, here are some of the most fashionable ways to wear the timeless textile this year. The best news: they’re so diverse you’re bound to find one that matches your style, or, if you’re a diehard fan, don a different style each day of the week.

For spring and summer 2018, denim is as relevant and on trend as ever before. Moving on from the past years’ denim trends with cropped legs, high waists and patched up and reworked details, are the returning baggy ’90s jeans, jeans with contrasting stitching and tuxedo stripes, as well as paper bag waist denims.


How blue jeans conquered the world    



The denim tale starts in Genoa, Italy, where Genoese sailors used the strong fabric as protection from the weather. There are different theories about where the word ‘jean’ comes from, but a popular one is that it derives from the French name for Genoa – “Gênes”. When translated to American English – which is where the blue trousers became mainstream – the spelling changed to ‘jeans’.



Levi Strauss introduced jeans to the American market in the late 1800s, and in 1934 the company launched “Lady Levi’s” – a denim line for women. The lady jeans were popular on the west coast, where women worked on farms and ranches. One year later, the lady jeans were featured in Vogue and found their way to New York and the rest of the world.


In the 1950s, Hollywood put all the bad boys in blue jeans. Of course, the most memorable ones were Marlon Brando and James Dean, who made the indigo trousers into trend objects and launched themselves as style icons for young men all over the world. While the two hunks immortalised men’s jeans, perhaps Grace Kelly did the same for women’s denim with her appearance in Rear Window (1954), where she wore rolled up denims and a red men’s shirt.


The 1980s was the first decade when (basically) all people were wearing denim – regardless of social background or work place – and the fabric could be described both as symbol of egalitarian fashion, as well as one creating subcultural association. If you were into punk rock you were most definitely wearing skinny distressed jeans, if you were a streetwear pioneer who loved hip hop you probably sported low-slung baggy jeans, and if you were following trends, it was the decade that designers brought denim to the runway.


When the peacocking ’80s turned into minimalistic ’90s, the denim trend followed suit and changed shapes yet again. Baggy jeans stayed a big streetwear trend, but in womenswear classic straight-legged and dark stone washed jeans epitomised the minimalistic trend that ruled the decade.


But the ’90s weren’t all about minimalism. In the latter half of the decade – continuing into the early 2000s – carpenter jeans, overalls and double-denim were all huge youth trends. Come the new millennium and baggy and relaxed-fitting denim was quickly forgotten when pop stars opted for ultra-low-rise flared jeans, which many of us still vividly remember – and perhaps partly regret.





Get It Magazine Durban August 2018

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