Replay opens its doors in KwaZulu Natal
The external façade features a 5-metre high cascade of greenery behind the window, which catches the attention of shoppers passing by. The store also features
a full-height Replay logo; fully LED lit, floating on a wall of real plants.
The store concept combines the historical and iconic elements of the brand both for
its materials, such as black iron and walnut wood, and for its furnishings which are
integrated into a completely renewed architectural space.
The store is fitted by perforated partitions where the collection is displayed in a fresh
way. At the centre of the store, iconic pieces from the FW2018 collection are pronounced in an interesting ceiling mounted unit.
Towards the right of the store stands an impressive shoe and accessory display
made up from steel, glass and LED lit panels; giving the shopper a full view of the
The store boasts a cutting-edge design and displays Replay’s constant focus on new
trends. The FW 18 collection is the perfect reflection of the true spirit of Replay, a
return to the brand’s most authentic roots, expressed and reinvented through rebel
souls and contemporary heroes. Contamination of styles, biker influences, military
tendencies and references to the college world meet and meld to break the rules.
The Rebels & Heroes collection takes shape through the strength of the military
universe, interwoven with elements more typical of a college style, while biker
influences are introduced into the moods, but with restraint.
Find the brand new Replay store at Shop F299 at the Gateway Theatre of Shopping.
Get It Magazine Durban August 2018Into the Wild with Francoise Anthony