Décor & Gardening

Quirky, trendy, iconic: Beyond the Beach!

Quirky, trendy, iconic: Beyond the Beach!

Urban upliftment, quirky, trendy, iconic… These are all words which only begin to describe the vibe of Durban’s destination shop for lifestyle wear which covers more than just beach, skate and casual wear. Trending with a side order of hip-hop, the store is fun, colourful and vibrant.

More than just a factory shop to get you kitted out in the latest trendy threads, Beyond the Beach Durban is the beginning of an on-going attempt by a group of creative people to reclaim the city for its people.

Kevin Cowan, Ryan Curnow, Whitney Hurst and Cara Cowan are a team of dreamers who have imagined a space which both visitors and local Durbanites can call their own. “We want people to know this as their own space and come here to buy clothing in an environment that makes them feel inspired,” explained Kevin.

Part of the vision is uplifting areas of Durban which had previously become a little shabby with the move of so many shoppers into shopping malls and away from high street stores. To create colour and vibe, Beyond the Beach Durban commissioned graffiti artist, Mook Lion, currently studying his Masters in fine art at the Durban University of Technology (DUT), to decorate the outside of their showroom.

Whitney Hurst, Cara and Kevin Cowan and Ryan Curnow

Mook Lion, who was recently featured in the Berea Mail about unban upliftment, is no stranger to the sort of project Beyond the Beach had in mind.  As Curnow, who commissioned the art mural told the Durban’s community newspaper: “With everyone focusing on Umhlanga, there is a need to revive the old streets of Durban and bring back customers that once shopped in these old roads. We are also uplifting the surrounding area to make it more enticing when you drive past. The aim is to create a better shopping experience while at the same time uplift the surrounding area to beautify the urban decay that has set in.”

In addition to beautifying the outside of the store, the store itself is being turned into a space for creative, young and vibrant people to meet. Hip hop street culture is not just about what people are wearing, but their attitude, their music and how they put things together. “We are creating that space for people here,” explained Cara Cowan. Each month the store will host events on Friday evenings where local DJs will be in attendance, as well as artists, fashion trendsetters and local personalities. “It’s going to be the place to be seen,” explained Curnow.

Beyond the Beach sells its own label, World Jungle, and together with Lucky Break store, also supplies a wide range of brands of popular local and international surf, skateboarding and outdoor lifestyle clothing, shoes and accessories.   Children are also catered for with a section devoted entirely to little trendsetters, and there are always opportunities to grab a bargain or two with plenty of specials, an App dedicated to the store itself and a Loyalty programme ideally suited to the digitally connected generation.

 

The store will host events for the months of June and July are as follows:

29th June 2018 – 12:30 – 16:30

DJ event and in store specials.

13th July 2018 – 12:30 -16:30

DJ event and scary specials for the day.

Specials on the days will include massive saves on branded product, a lucky draw for one fortunate customer to win their shopping absolutely free and discount balloons to be popped. All Durban’s trendsetters are invited to pop in and see what the buzz is all about.

For more information contact the team at the various Beyond the Beach social  media pages and handles.

https://youtu.be/quR3sA0Z-Dw

 

 

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