Food & Wine
SA’s biggest restaurant directory now more powerful, portable and practical
The new app has been developed to find restaurants nearby using geo-location technology. Users can also search by a different area, for a specific cuisine type to find the perfect spot, or by using the restaurant’s name. Extra features include the ability to bookmark favourite restaurants, view a vast number of restaurant menus, view specials in the area, and share reservation details with dining companions. Best of all, users can make bookings directly on the app to eat at signed-up restaurants. This enables users to receive reminder emails and notifications. After their meal, users can rate and review their experiences with the tap of a button.
Alongside the app is a world-class booking system for restaurants – enabling eateries to take bookings in real time or on request. It also empowers restaurants to streamline reservations, set up sittings, configure tables and send notifications to staff.
The app and bookings system are a collaboration between Naspers and New Media, a division of Media24, a Naspers subsidiary. It was developed by a team of senior software developers from Naspers, led by Product Specialist Evan Person.
Evan describes how the app delivers a necessity in the SA dining scene: “The Eat Out app delivers the power of South Africa’s largest and most comprehensive restaurant directory to mobile. Apart from the incredible user experience, the app also offers diners the ability to book instantly. This is not only of value to consumers, but it’s also of great value to restaurants. It is also the first of several new features we will be bringing to the food space in South Africa over the coming months.”
Aileen Lamb, Managing Director of New Media, the company behind Eat Out, explains why the app is a game-changer for the brand: “This was an opportunity to guide our audience along every step of the eating out process – finding the perfect restaurant, making a booking and reviewing it. We are incredibly proud of the app. It is a tool that South Africa needed and, as a defining brand in the restaurant industry, Eat Out had to fill this gap. By putting the ability to make bookings straight into our users’ hands and by working with the restaurant trade to do so, we hope to make this process smoother and less stressful than ever before.”
About Eat Out
SA’s best guide to SA’s best food, Eat Out is one of South Africa’s most loved and respected food brands. What started as the country’s definitive restaurant guide 20 years ago has evolved into a brand covering all aspects of food, operating on multiple media platforms.
At the centre of the brand is the website, eatout.co.za, which is updated daily and supported by a strong social media presence, including Twitter (@Eat_Out), Facebook (facebook.com/EatOutMag) and Instagram (@EatOutGuide).
The Eat Out app – enabling diners to find, book and review over 6 000 restaurants across South Africa – launched in 2018.
The annual Eat Out magazine includes the Eat Out 500, a power list of great restaurants across South Africa, as reviewed by a panel of food and restaurant industry experts.
The annual Eat Out Mercedes-Benz Restaurant Awards forms a cornerstone of the brand, celebrating the best of the South African restaurant industry. In 2015 the Eat Out Mercedes-Benz Best Everyday Eateries was introduced to recognise a wider range of casual restaurants.
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