Celebrities United… for Edith Benson – Thanks to The Pav

Through the #PAVCARES banner the CSI initiative this month, local celebrities united at The Pavilion for the greater good this past Saturday. Through this campaign, the Pavilion has committed to making the Edith Benson Home the recipient of this campaign.

From the Hollywood’s Bets Dolphins, The Cell C Sharks, Candice Abrahams, DJ Tira and many more, shoppers got an exclusive opportunity to rub shoulders with the who’s who in the entertainment industry. Even the Destruction Boyz got to make an appearance to the benefit of many shoppers.
Shoppers went a step further a donated money to get an autographed t-shirt/cap from the celebrities present. The generosity of shoppers was certainly felt and all proceeds will go through to the Edith Benson home as they are still in the process of rebuilding their home that was torn down in a violent blaze earlier this year.
Marketing Manager of The Pavilion , Julie-Anne Zuma, said that her team at large knew they had to mobilise to help out a community right on their doorstep but what was even more encouraging, was the true coming together of a diverse spectrum of shoppers of the greater good.

“We are happy that we could, with the assistance of our celebrities, help where help is truly needed.”


Durban Get It Magazine April 2018

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