Beauty & Fashion

Superbalist & Cotton On

Superbalist & Cotton On

Cape Town, October 2017: Leading local e-tailor Superbalist’s new exclusive partnership with Cotton On means that as soon as the Aussie brand’s latest collections hit the shores down-under, they’ll be on the South African ecommerce site too. This includes the highly anticipated 2017 Cotton On spring/summer collection (launching this month) which will be a mere click away, marking Superbalist’s departure from a trendy store for an indie audience to full-on fast fashion provider.

Fast fashion means that apparel moves from the runway to stores at an unprecedented rate. You watch your favourite model sashaying the catwalk in this season’s stripe trend, and you can purchase the exact outfit she wore the next day. The Cotton On partnership will see South Africans being furnished with an up-to-date selection of sexy staples and bold statement pieces, all embodying top trends dominating this year’s New York Fashion Week.


In other big news for South African online shoppers, has expanded its range to include activewear and childrenswear. You asked and the e-tailer listened. Launching in October, these exciting new categories exemplify the same considered curation Superbalist fans are accustomed to, with big international names including Cotton On KIDS, Adidas and Puma.


Kelly Fung, Fashion Director at Superbalist says, “South Africans love the international, highly editorial online retail service we provide, so it makes sense to keep expanding on our offering in line with what our clients are asking for. With activewear being a dominant global trend, it’s unsurprising that people are wanting to emulate the high performance-but-stylish looks they’re seeing overseas.”


A peak at the upcoming Cotton On collection reveals fast fashion celebrating neutral staples and stripes. Look out for strategic shoulder cuts (think strapless and cold shoulder), utilitarian street style, and flatteringly cut dresses for all body types. And now, when you see something you love, you can purchase it online and have it delivered straight to your door, anytime, anywhere



If you’ve seen the viral and very tongue-in-cheek ‘Activewear’ YouTube video then you know that activewear has come to mean versatile, performance-led fashion that’s at home in any environment, from the office to the yoga studio. Global ‘athleisure’ and sportswear trends are here to stay, in part because millennials are pioneering the move to a more health-conscious approach to life that’s made sportswear more of a style statement than ever before.


In light of this, it was only natural that Superbalist incorporate a new category of activewear that looks as good for leisure as it does for active workouts. Appealing to uber-trendy, contemporary clientele, there’s a range of clothing and accessories from international names like ASICS, Puma and New Balance, suitable for most sports. So whether you’re running track, downward dog-ging, jogging, or simply sitting pretty in the sunshine, you’ll look good doing it.


There’s no doubt that Cotton On KIDS offers some of the cutest and most kid-friendly clothes in the country and now parents across South Africa can shop for this adorable mini-me fast fashion online. Cotton On KIDS is one of ten superb brands in the new Superbalist kids category, which includes a range of international labels for little fashion icons in the making.


If you want your tiny tot to make the best dressed list, shop for playful, creative, on-trend clothes that are as cute as they are comfortable. There’ll be a plethora of cool clothing for ages 0 to 8-years; in fact, the only question parents will be asking is, ‘does it come in my size?’


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