Beauty & Fashion

New M·A·C Pavilion Store, First of its Kind in South Africa

New M·A·C Pavilion Store, First of its Kind in South Africa

M·A·C Cosmetics has undergone a makeover in Pavilion Mall (Kwa-Zulu Natal) and now boasts an ultra-modern, sophisticated, yet playful design – the first of its kind in South Africa that allows customers a more interactive and experiential way of shopping.

The new design combines the usual effects of an authentic MAC experience with a novel, open-sell format in which customers can interact with products displayed in open shelves and drawers rather than stocked behind inaccessible counters.
Visitors are led into the store by colourful, brightly lit kiosks that beautifully offset the products and prime the way for a more convenient and enjoyable way of shopping – a softer, more hands-on approach as opposed to a high-service, high-pressure one.

“We are incredibly excited about our first hybrid store in SA”, says Ursula van Niekerk, Brand Manager for MAC in South Africa. “It is a colour festival that stops people in their tracks and allows them to really play with the products once they walk in”.
The store will celebrate its official opening on Saturday 7th October by giving their first 200 customers a complimentary gift valued at R300.00
About M·A·C Cosmetics

M·A·C (Make-up Art Cosmetics), a leading brand of professional cosmetics, was created in Toronto, Canada in 1984 and is part of The Estée Lauder Companies, Inc. The company’s popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists around the world. M·A·C is now sold in 110 countries/territories worldwide.
Follow M·A·C @MACcosmetic


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