The indomitable Darlene Menzies

Guest speaker at the September Durban Entrepreneurs Club event was award winning serial entrepreneur, Darlene Menzies the CEO of Finfind and a pioneer in the South African tech space.

Introducing Darlene, Grant Gavin, Founder of the D.E.C said that it was because of the calibre of speakers at these monthly events that had seen the club’s considerable growth.  “We are extremely fortunate to be able to have quality speakers like Darlene to address members. The D.E.C has become the perfect platform for members to network, share ideas and build relationships, with the added benefit  of having high powered speakers, all with a different message on how to help budding and well established entrepreneurs to grow their business.”  He said.

Darlene is considered to be one of Africa’s top tech entrepreneurs and she is also the brains behind SMEasy, an award-winning accounting and business management platform that she launched in 2014. Since launching Finfind in 2015, the company has attracted  thousands of users and has facilitated hundreds of thousands of small business loan leads.

Darlene told her audience that as entrepreneurs, they had to know the importance of taking risks.  “If you are not willing to risk the unusual, you will have to settle for the ordinary.”  She said. “I love the thrill of risk!  For me, it’s not so much about the money, although money is wonderful, it’s more about the adrenalin rush that risking big as an entrepreneur gives me.”

Looking for the real opportunities was also something that was extremely important for entrepreneurs to take note of.  “The man who sold the sifting pans during the Gold Rush in the US, is probably the man who made the most money.” She said.

She also encouraged fellow entrepreneurs not to be disheartened by failure – “Failure is key part of the journey to success, it’s where you get your best learnings. Entrepreneurs shouldn’t be ashamed of failing but rather notch it up to experience gained and be proud that they had the courage to try again. Every failure brought me closer to my success. Frankly I’d far rather invest in an entrepreneur who has failed a few times than risk my money on a first timer” Concluded Darlene.

Gareth Cliff, from the popular radio station Cliff Central, will be Guest Speaker at the next D.E.C. function on October 13.  5.30 for 6.00 at the Durban Country Club.

Visit to book.




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