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Aim to thrive… not just survive

Aim to thrive… not just survive

Marketing Guru, Kerry Kyd, shares her innovative approach to helping SMME’s grow in a recession period.

Tell us a little bit about yourself

I’m a Durban girl. But it took me 8 years living and working in Amsterdam to realize that. What an adventure that was. I always imagined that I’d be able to do great things. But I didn’t  for a minute imagine that that meant working with brands like Heineken, Nutella or Tic-Tac on their marketing strategies and skills. They’re some of the world’s best loved brands. But I did. And I was very successful at it too.

 

What’s been a highlight so far?

I remember standing in Rio seeing the Dulux Let’s Color work changing the face of the favelas. The Whiskas WWF sponsorship has made a real difference to saving the tigers. And Nutella makes people smile everyday in small ways. I remember when those ideas happened & how we just knew that they were BIG.

 

What made you come back to SA?

I was cycling along a canal one day when it just hit me….what was I still doing there? I’m African. The world is looking to Africa for growth. And honestly I want to do my bit. Why was I paying taxes in Europe? So I moved with my family – A Dutch husband, a 2 year old girl & a baby on the way -to Kloof. We came home.

 

How did you get into the business?

I love marketing consulting, which is still a big part of my business. But one day a good friend and coach asked me to give SMME coaching here in South Africa a try. And I was hooked. SMME’s are really on the pointy end of the stick. And we need them to succeed. So I started an SMME practice her in Kloof.

 

What set’s you apart from other Business coaches out there

My Dutch husband & I have been the owners of 5 different businesses. In our younger days they were great “learning experiences”. Thankfully we seem to have cracked the formula.

And we’ve been using what we know to grow SMMEs & sectors in the rest of Africa, South America and India. Our partners are governments & organizations like The World Bank so we get really amazing briefs. And with my marketing experience & creativity …well clients say that coaching with us gives them clarity & focus.  We make things happen. And it’s fun.

 

What criteria would a person need to have to succeed in a business these days.

Definitely realizing that business isn’t about them at all. It’s about solving someone else’s problems. And wanting to do that better than anyone else. It takes a great deal of humility and perseverance.

 

What characteristics do you think makes for a successful business person?

A “do-learn-do” attitude. Do something, learn from it and then do again. There’s a lot of doing! But you also need to want to learn. The world’s moving too quickly for anyone to stand still.

 

With South Africa being challenged economically, in your opinion is it a good time to start a business?

Honestly, it’s never a good time to start a business. It’s always a question of whether you’ve found a good opportunity or not. And whether you’re ready to put in the sweat and tears to make it happen.

 

What Business tips could you share in these current economic times?

Make every minute & cent you spend work harder for you. Know who you’re serving and then make sure that you have exactly what they want. And that your marketing material is working for them and for you. It should be an investment not an expense.

 

At the end of the day when you head home what gives you a sense of achievement or thrills you about your day?

Knowing that there are business owners out there who don’t feel alone anymore. We’ve cracked a problem they’ve been battling with and the solution is creative & doable.

 

What can people expect from your workshops this August and who should attend?

Time’s too precious to spend a morning chatting. So I’ve designed the morning to be practical & fun. My hope is that business owners & marketers will leave with a few concrete action points to strengthen their businesses. Yes we’re in a recession. So we need to work even smarter. Aim to thrive. Not just to survive.

 

Don’t miss the…

August SMME Power Breakfast

When        25 August 2017

Where       Protea Hotel Edward, 149 OR Tambo Parade, Durban

Master these RECESSION BUSING MOVES TP GET YOUR BUSINESS BOOMING.

International marketing expert and coach, Kerry Kyd, will walk you through three clever moves from savvy businesses around the world. They’re not only riding out the storm, but using downturns to thrive.

At the end of this power breakfast you’ll have practical action points that you can apply to your business so that it can thrive.

Book your Spot

For more info or to book your ticket call us on  074 998 0820

Email – events@thegrowthclub.co.za or visit www.thegrowthclub.co.za/events

 

Get It Magazine Durban January 2018

Trends for the fashionista in you
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Win tickets to Decorex Durban

Leaders in the décor, design and lifestyle trade, Decorex Durban, will inspire visitors to find their unique #rhythmoflife with a range of stylish services and products featuring at the Durban Exhibition Centre from 21 to 25 March.

 

Sweetie Pie Easter Egg

Sweetie Pie is a South African favourite, and with Easter around the corner this mouthful of goodness from Beyers is now available in a limited edition Sweetie Pie Easter Egg that will delight all loyal fans.

 

Carrol Boyes Wines Collection

Lovers of renowned gifting and homeware label Carrol Boyes will know that over the years the brand has come to encompass far more than the distinctive tableware for which it first became so highly revered.

 

March Spoil

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Chocolate for everyone

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World class London Dry Gin

Stretton’s Gin has come to the rescue of all gin-lovers with a collaboration that’s bound to be the talk of the town.

 

Chocolate Mozart

Renowned for their mouth-watering, decadent and convenient desserts, Chateau Gateaux has become Durban’s most-loved Patisserie – an obsession to say the least.

 

As good as eating out

Let’s face it. Budgets are tight. And eating out has become somewhat of a treat. But we’ve found the perfect solution … restaurant food at home.

 

Bespoke baby gear, designed with the supermom in mind!

When it comes to baby brands, there are so many great companies out there producing some incredible stuff. On an international level, we are of course envious of some of the adventurous, fun and fabulous products on the market (not all of which we can always get our hands on), so we simply cannot contain ourselves when every now and again we stumble across some equally great brands produced on our very own doorstep…

 

A Crazi kind of giveaway

There are only a few weeks left of the Crazi Erazi phenomenon that has swept the country since December, and this is your chance to win one of five complete sets of Crazi Erazi erasers that we are giving away.

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