Beauty & Fashion
H&M has made some major strides in this department…… with their new Concious Exclusive Collection and their Conscious Choice Range.
What could be better than having dreamy and beautiful pieces of clothing in sustainable materials.
H&M’s Conscious Exclusive collection is launched every April and pushes forward in both sustainability and style. The Collection features pieces made from the pioneering sustainable material BIONIC®, a polyester made from recovered plastic from our shorelines; doing their bit for protecting our oceans from plastic pollution.
It is so refreshing to know that their ambition is to make sustainable, good-quality fashion accessible to as many people as possible. They are continually work with materials and processes that make their products more sustainable.
They are clearly all about innovation – this innovation can greatly impact on the way fashion is produced by reducing the need for raw materials, which in turn lightens the burden on our precious planet.
Other sustainable materials in the Conscious Exclusive collection and in their Conscious Choice Collection, which is available 365 days a year, include fabrics such as recycled polyester, Tencel®, organic cotton and recycled plastic.
The Conscious Exclusive collection is available in around 160 H&M stores worldwide, as well as on-line from April 20. – but fair warning these items sell our fast!
This year we are delighted to hear that H&M has decided to share their journey with us and become transparent on every garment from the Conscious Exclusive Ladies collection . You can read about the materials, the factories where the garments were made and much more at www. hm.com
- CONSCIOUS 2 Pack Tops -Short-sleeved, fitted tops in soft organic cotton jersey,made with 78% cotton and 22% polyester. 2 Pack Tops, R149, available at H&M stores.
- CONSCIOUS Lyocell Polp-Neck Top -Long-sleeved polo-neck top in airy jersey made from Tencel lyocell. R229
- CONSCIOUS Gloves – Gloves in soft, supple imitation leather. Lined. R229
CONSCIOUS Small shoulder bag in grained imitation leather with decorative metal studs at the front, a narrow shoulder strap and zip at the top. Lined. Size 4x10x18 cm.
- CONSCIOUS Short jacket in washed denim with a collar and buttons down the front. Flap chest pockets with a button and an adjustable tab and buttons at the hem. Raw-edge, asymmetric cuffs with a patched section.R799
- CONSCIOUS Short dress woven in a Tencellyocell blend with wide shoulder straps and flounce details at the top, a gathered seam at the waist and concealed zip at the back. Unlined. R629
- STUDIO COLLECTION. Long-sleeved blouse in an organic cotton weave with pin-tucks and lace insets. Rounded collar with lace, an open back with a concealed fastening at the back of the neck, and a flounce and drawstring at the cuffs.R1499
- CONSCIOUS Fine-knit jumper containing some wool with a zip in the sides and ribbing around the neckline, cuffs and hem. Longer at the back. The jumper is made partly from recycled polyester.R329
- CONSCIOUS Sleeveless blouse in an airy, crinkled weave with a small stand-up collar, an opening with a button at the back of the neck and slits in the sides. Slightly longer at the back. The polyester in the blouse is partly recycled.R249
- CONSCIOUS Skinner Low Jeans -5-pocket low-rise jeans in washed stretch denim with a zip fly with a button at the waist and skinny legs with a zip at the hems. The cotton content of the jeans is organic. R429
- PREMIUM QUALITY. Suede ankle boots with a high shaft with a zip at the back, cotton twill linings and insoles and rubber soles. Heel 9 cm.R1199
Recycle your clothes – Fashion is to precious to end up in a landfill
In 2013 they launched their Garment Collection Initiative Worldwide! You drop off a shopping bag of your unwanted garments – no matter what brand and what condition at any H&M store across the globe and get a voucher – 15% of your next item of choice!
Today, the fashion industry is using more resources than the planet allows. By recycling your clothes, you help reduce the amount of natural resources needed to produce new garments.
Since their launched is initiative they have gathered more than 32,000 tonnes of garments to give them a new life. And for for each kilogram of textiles they collect 0.02 euros gets donated to a local charity organization.
What can you do yourself when it comes to sustainable fashion?
Your too can make a difference just by just changing small things in your everyday life!
Tip: Prolonging your garments life……………. then eventually recycling it.
Here are some tips on how to care for your clothes and make the fashion live longer.
- Re-wear it! Sometimes an old favourite will make its comeback…Who knows your 18 year even might be rocking your then outdated look…..
- Someone’s trash might be your treasure. Donate, Re-sell or even invite some girlfriends around and have a Swap-Party!!!
- Replacing zips, taking up hems, patching jeans – with just a little effort you canre-wear your favourite pieces time after time.
- Washing on Cold water or at30 degrees instead of 60 reduces your energy use by half? By skipping the heat you save both energy and money – and make your clothes’ dyes and colours last longer.
- Skip doing laundry this week and just air your clothes. Garments are often washedway too often!
Get It Durban October 2017Michelle Markham, Goddess of waste