Entertainment

Luhle Shange – media mogul on the rise

Luhle Shange – media mogul on the rise

“Going to business school is the best thing I could’ve done for myself” says Luhle Shange, the only recipient of the AFDA Board of Education Scholarship in Business Innovation and Technology in 2017. She believes she is not only educated, but she is empowered through her new field of study.

“There is nothing more empowering than receiving an education that you can practically apply, an education that stirs creativity, an education from people who are interested in you not only as a student but as a young person growing and maturing under their guidance” says Luhle.

Luhle began her academic journey with AFDA at the Durban campus in February 2017 and is loving every minute so far! “I have learnt a great deal in the past couple of months and I’ve been introduced to new concepts and new ways of thinking. I have had to adapt to a fast paced environment and have learnt to work with different, big personalities. Most importantly, I have a new found confidence in my ability and desire to extend my capabilities” says Luhle.

Born and raised in Pietermaritzburg, Luhle attended Berg Street Primary School and Carter High School.  She is a natural leader and not only took on the role as head girl in primary school, but was invited to attend the Dwight Eisenhower leadership program in Washington, DC. She experienced a colourful high school career, captaining the cheerleading team and, having consequently been in the top 10 honour roll for 5 years, Luhle received a sponsorship to travel to Shangai, China for a youth program in 2014. Her entrepreneurial spirt shone through from a young age, selling cupcakes to peers to fund her small make-up business.

Luhle was exposed to the entertainment industry on several occasions, the most memorable being the Durban Young Performers Programme and the National Disney ‘I Love Violette’ Presenter Search where she surprised herself and placed within the top six. For Luhle, the dream is to marry her love of entertainment with her passion for enterprise by becoming the next big South African media mogul.

At the eager age of 19, Luhle is not wasting any time in her pursuit of becoming an accomplished entrepreneur in South Africa. She is currently working on multiple business concepts that she aims to pilot in the near future, focusing predominantly on the music and beverage industries. Luhle says : “I gain knowledge everyday on campus and feed it into my business models. I hope that in a year or two at least one of them will prove to be fruitful”.

Raised by a team of strong women, Luhle is a firm believer in women empowerment. She is guided by role models such Basetsana Khumalo, Oprah Winfrey and Ava Duvernay. Luhle is in awe of these particular women as, despite facing a tremendous amount of adversity in their lives, they have succeeded in uniting the world of business, media and the arts.

Luhle says: “I would advise more and more young woman to apply and enrol in the AFDA School of Business Innovation & Technology as there is so much that woman have to contribute! Woman provide a different perspective and approach that is vital in the growth of businesses and South Africa as a whole”. Luhle admits that meeting people who have a wider network and more experience can be daunting, but reminds herself to not only believe in herself, but that each person has a unique background, skill-set and creative perspective to bring to the table.

In her spare time, Luhle gets the creative juices flowing by dancing, painting and writing music. She is an avid blogger and author behind ‘Shukela’, a blog that covers topics ranging from feminism and culture to hair, make-up and entertainment.

 

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